Figma to Custom Website Build for CoachEd Cricket
We partnered with CoachEd Cricket, the globally recognised cricket coaching qualification platform founded by South African coach and former international player Gary Kirsten, to deliver a complete website rebuild based on supplied Figma designs, implementing a responsive, high-performance custom website focused on improved user experience, usability, and scalable content delivery for a global audience.
Client
CoachEd | Best online cricket coach certifications | Get a globally-recognised cricket coaching qualification | Updated February 2026
Figma web design by
Skill-set utilised
- Custom website development focused on scalable, performance-driven digital solutions tailored to content-rich platforms
- CMS-based development for flexible content management across coaching programmes, articles, videos, and events
- Third-party API integration to connect external systems such as CRM and enhance platform functionality and data flow
- Responsive front-end development ensuring a consistent, high-quality user experience across desktop, tablet, and mobile device
- Performance-focused development approach to improve website speed, usability, and overall user experience
Website URL
Project brief
Building a Scalable Digital Platform for Global Cricket Coaching Education
Develop a CMS-driven website for CoachEd Cricket based on supplied Figma designs, supporting a global cricket coaching education platform founded by Gary Kirsten. The brief was to deliver a complete website rebuild focused on showcasing coaching programmes, training resources, and educational content in a clear, scalable, and user-friendly way.
The platform includes structured sections for coaching programmes and development resources, player training articles, coaching videos and media galleries, news and cricket insights, as well as events, camps, and programme information. It also features integrated contact forms and coaching enquiries connected to HubSpot CRM for streamlined lead management.
The website was required to be fast, mobile-responsive, and intuitive, providing the CoachEd Cricket team with a flexible system to easily manage and update content as new programmes, resources, and coaching materials are added over time.
Challenges & Objectives
CoachEd Cricket needed a website that could clearly present cricket coaching programmes, training resources, and media content in a way that is easy for players and parents to navigate, while remaining simple and efficient for the internal team to manage and update.
A key challenge in the build was creating a flexible content structure that could support coaching videos, training articles, programme pages, and media galleries without compromising website performance or usability. The platform also needed to provide intuitive editing workflows, enabling the CoachEd Cricket team to easily add new coaching content, camps, events, and updates as the platform grows.
In addition, the website required seamless integration of enquiry and sign-up forms with HubSpot CRM to ensure all programme enquiries and leads are captured and managed efficiently. A fully responsive build and strong focus on website speed and performance were essential to deliver an optimal user experience across all devices.
Our approach
01
Figma Design to Custom Website Build
We translated the supplied Figma designs into a fully custom website build, avoiding heavy page builders to ensure clean code, fast website speed, and long-term scalability. This approach supported a complete website redesign focused on performance, flexibility, and maintainability.
02
Structured Content Architecture
We implemented a structured content system to organise coaching programmes, articles, videos, and events in a clear and scalable way. This flexible setup allows the CoachEd Cricket team to easily manage and expand content as new training materials, camps, and updates are added over time.
03
CRM Integration
All enquiry and sign-up forms were integrated with HubSpot CRM, enabling seamless lead capture and centralised management of programme enquiries and user interactions.
04
Responsive & Performance-Focused Development
The website was built to deliver a fast, intuitive experience across all devices, with a strong focus on mobile responsiveness, usability, and website performance. Navigation and user flows were optimised to ensure an easy and engaging experience for players, parents, and coaching professionals.
Key Deliverables
- A fully custom website theme tailored to CoachEd Cricket’s coaching content, brand identity, and global education platform requirements
- Structured content architecture with custom content types for programmes, articles, videos, and events to support scalable content management
- Dynamic media and content templates designed for coaching videos, resources, and educational materials
- Modular content editing system enabling flexible page building and easy updates without technical complexity
- Fully responsive website layouts optimised for desktop, tablet, and mobile devices to ensure a consistent user experience
- Performance-optimised build focused on fast loading times, smooth navigation, and improved overall website speed and usability
Results
The new CoachEd Cricket website now delivers a fully flexible CMS that enables the team to easily manage and update coaching programmes, articles, videos, and events as the platform grows.
The delivered website build significantly improved the presentation of coaching content, training resources, and media galleries, making information clearer and easier for users to navigate.
A focus on usability and UX optimisation has resulted in smoother navigation and a more intuitive browsing experience across all devices, with strong support for rich media content.
The final solution is a modern, scalable custom website rebuild designed for long-term growth, improved website performance, and a seamless content management experience for the CoachEd Cricket team.