Proven SEO Results
Ranking #1 on Google
for Valuable Keywords
This website ranks #1 on Google for competitive niche keywords. If increasing your organic search visibility is a priority, I can apply the same proven SEO and technical optimisation techniques to your website.
Performance Optimisation
100% Page Speed
Performance
A faster website means happier users and better SEO. This website achieves a 100/100 Google PageSpeed score, and I can apply the same performance-first approach to your website.
AI VISIBILITY
Get Found in AI Search
AI search is changing how people discover businesses. I build websites with clear content, structured data and strong technical foundations to help Google and AI systems better understand, surface and reference your business.
Who I Work With in Plettenberg Bay
Guesthouses & Boutique Accommodation
Custom website design that sells the experience — not just a room grid — with a direct-booking path designed to reduce OTA dependence.
Tour & Activity Operators
From whale watching to Robberg hikes, clear, mobile-first UX design that gets a visitor from “what’s there to do” to “booked” in as few taps as possible.
Real Estate & Holiday Rentals
Property-heavy sites built to load fast and filter well, for a market that increasingly includes semigrating buyers researching from Cape Town, Johannesburg or overseas.
Restaurants, Wineries & Wedding Venues
Visual, brand-led sites — menus, galleries, availability — that do justice to a destination-dining or destination-wedding decision made largely online, before anyone arrives in town.
CLIENTS OVER THE YEARS











Built for a Seasonal, Booking-Driven Town
Most Plettenberg Bay websites were built once, years ago, and never touched again — a static “About us and our rooms” site from an era before Instagram-driven, mobile-first browsing. Meanwhile the business itself has grown, added new offerings, or shifted its ideal guest. A proper website redesign here isn’t a cosmetic refresh; it’s rebuilding the site around how people actually decide to book a Plett stay, activity or table today: fast on mobile, credible at a glance, and easy to enquire from without a phone call.
Overreliance on OTAs
If Booking.com or Airbnb is your main source of guests, you’re paying commission on business your own site could be winning directly. A redesigned site with a clear, trustworthy booking path claws that margin back.
Seasonal traffic spikes
A site that’s fine in June can buckle — or just look unprofessional — under December’s search and booking volume. Redesigns are built and tested for your actual peak, not your average day.
Invisible in local search
“Things to do in Plett” and “Plettenberg Bay accommodation” are highly competitive search terms. An outdated site with thin content and no technical SEO foundation simply doesn’t compete, no matter how good the business behind it is.
PROCESS
How It Works
01
Diagnose
We start by reviewing your current website, identifying what’s working, what’s holding it back, and where opportunities exist to improve performance, user experience and conversions.
02
Redesign
Using Figma, we redesign your website around your business, customers and goals, creating a modern interface that’s intuitive, engaging and built to convert.
03
Rebuild
Once the design is approved, we develop your website using clean, high-performance code, ensuring it’s fast, responsive, SEO-friendly and easy to manage.
04
Launch & Grow
After thorough testing, we launch your new website well before Plett’s busy season, giving you time to gather data, refine performance and maximise bookings when demand peaks.
FAQS
Plett Website Redesign — Questions I Actually Get Asked
Yes — that’s one of the most common reasons Plettenberg Bay accommodation businesses come to me. A clear, trustworthy direct-booking path (even if it just routes to a simple enquiry form or a booking widget) gives guests a real reason to book with you directly instead of defaulting to an OTA out of habit.
That’s built into the brief, not an afterthought. Performance and load-handling are tested against your actual peak traffic expectations before launch, not discovered the hard way in the first week of December.
Usually, yes — because that four-month window is when almost all your annual revenue gets decided. A site that converts 20% better in peak season has a far bigger impact than the same improvement would on a business with steady, year-round demand.
I can put the right technical and content foundations in place — site speed, structure, genuinely useful local content — but competitive tourism search terms also depend on ongoing content and links over time. I’ll be upfront about what a redesign can and can’t do for rankings on its own.
No. The entire process — discovery, Figma design reviews, feedback, build, launch — runs remotely over video call and shared documents, the same way it does for clients in Cape Town or overseas.
Case studies
UX, Strategy &
Scalable Builds
Solarain – Energy and Water Independence
Custom Website Design and Development for Solarain From brand-led positioning to a fully custom-coded WordPress build, I gave Solarain a…
MyAfrica Safari Tours & Adventures
Custom Website Redesign for MyAfrica From brand-led design to a fully custom-coded WordPress theme, I built My Africa a digital…
Momenta Finance
Full website rebuild for Momenta Finance featuring custom functionality, API integrations, and a dynamic financial calculator for SMEs.
Sound Money Solutions
Custom website build for Sound Money Solutions featuring a pixel-perfect design, improved performance, and scalable content management system.
BLOG
Insights & Thinking
about Website Redesign
Your website has 2 audiences now: Humans and AI
For years, the main question when building a website was simple: Will people like it? Does it look professional? Is it easy to navigate? Does…
Would You Buy From Your Own Website — or Make an Enquiry?
When was the last time you actually used your own website like a customer? Not as the business owner. Not as the person who helped…
Why Your Website Isn’t Ugly — It’s Just Outdated
There’s a strange thing that happens to websites: they rarely wake up one morning and suddenly become ugly. Instead, they slowly become old. The logo…
Ready to Stop Losing Plettenberg Bay Bookings to a Tired Website?
Send me your current site — I’ll tell you honestly what’s likely costing you enquiries before peak season hits, and what a redesign would fix first.









