Proven SEO Results
Ranking #1 on Google
for Valuable Keywords
This website ranks #1 on Google for competitive niche keywords. If increasing your organic search visibility is a priority, I can apply the same proven SEO and technical optimisation techniques to your website.
Performance Optimisation
100% Page Speed
Performance
A faster website means happier users and better SEO. This website achieves a 100/100 Google PageSpeed score, and I can apply the same performance-first approach to your website.
Services
ReThink
Start With a Better Website Strategy
Before redesigning your website, we identify what’s actually holding it back. Analyse your existing site, competitors, customers and conversion journey to establish what needs to change.
ReDesign
Professional Website Redesign Services.
A freelance UX UI web designer specialising in custom website redesign, Figma web design, UX optimisation and bespoke website development for businesses in George and throughout the Garden Route.
ReBuild
Custom Websites Built for Speed, UX, and Conversions.
When an existing website has become technically outdated, a complete rebuild can be the better solution. Custom website development focused on performance, usability and long-term growth.
ReRank
Improve Rankings, Traffic & Visibility.
A redesigned website needs to be found. Technical SEO, content structure, performance and user experience all play a role in helping your website perform better in organic search.
CLIENTS OVER THE YEARS











EXPERIENCE
Local Knowledge.
International Standards.
I’m a website redesign specialist based on the Garden Route, helping businesses in George, Plettenberg Bay, Knysna and throughout South Africa transform outdated websites into high-performing digital assets.
If your website looks dated, loads slowly, is difficult to navigate or simply isn’t generating the enquiries you expect, I’ll identify what’s going wrong and show you what can be improved. My website redesign service combines strategic UX design, custom web design and clean development to create a website that performs as well as it looks.
With more than 20 years of experience in website design and development, I don’t rely on generic templates or one-size-fits-all solutions. Every project is designed around the business, its customers and what the website needs to achieve.
25 +
Years of experience
1000 +
Websites created
350 +
Happy Customers
Why me?
Specialist in Redesign
I don’t build websites for everyone. I specialise in helping businesses that already have a website but know it could be performing much better.
That specialist focus means I can quickly identify what’s wrong with an existing website and determine whether it needs a redesign, a rebuild or simply a more focused improvement.
UX-First Thinking
A modern website needs to be more than visually impressive.
As a UX web designer and UI web designer, I combine interface design with user experience optimisation from the beginning. Every element is considered in terms of how it helps visitors understand your business and take the next step.
The objective isn’t simply to make your website look better — it’s to improve user experience and make the website more effective.
Figma Design Process
I use Figma web design to create your new website before development begins.
You’ll be able to see and interact with the proposed interface before a single line of development code is written, allowing us to refine the design and user journey before the build begins.
25 Years of Experience
I’ve been designing and developing websites since 2004.
That experience means I understand both the creative and technical sides of website development — from UI design and responsive layouts through to SEO, performance and custom functionality.
Garden Route Based, Globally Experienced
Based on the Garden Route and available to businesses in George, Knysna, Plettenberg Bay and throughout South Africa.
I also work with clients internationally, bringing the same standards of custom website design and website development to every project, regardless of where the client is located.
PROCESS
How It Works
01
Diagnose
We start by auditing your existing website, identifying what’s holding it back, what your competitors are doing better and what your customers actually need from the experience.
I’ll look at design, content, structure, performance, mobile usability and the existing customer journey.
02
Redesign
I create a fully interactive Figma prototype of your new website, designed around your brand, your audience and your conversion goals.
You’ll see exactly what your redesigned website will look and feel like before development begins.
03
Rebuild
Once the design is approved, I develop your new site using clean, fast and search-friendly code.
Your custom website design is translated into a high-performance build that works properly across desktop, tablet and mobile.
04
Launch & Grow
The completed website is thoroughly tested before launch, with appropriate SEO considerations made to protect existing rankings and traffic.
Your new website becomes a stronger platform for attracting and converting customers in George, the Garden Route and beyond.
WEBSITE REDESIGN FAQS
Everything You Need to Know
Before You Start
A professional website redesign goes beyond changing colours, fonts and images.
It starts by understanding why your current website isn’t performing, then improves the structure, interface, content hierarchy, user experience and technical foundations around what your customers actually need.
The result should be a website that looks more professional, is easier to use and gives your business a stronger platform for generating enquiries.
A redesign generally improves an existing website’s design, structure and user experience while retaining some of its underlying foundations.
A rebuild starts again with a new technical foundation.
I’ll assess your existing website before recommending which approach makes the most sense. There’s no point rebuilding a site simply because it looks old if the underlying platform can still do the job.
The cost depends on the size of your website, the number of templates and pages required, the complexity of the user experience and any custom functionality.
Professional website redesign projects typically start from around R35,000, with larger or more complex projects costing more.
I’ll provide a clear scope and quotation before development begins.
Most website redesign projects take approximately 6–10 weeks, depending on the size and complexity of the website and how quickly content and feedback are provided.
Larger rebuild projects can take longer.
The process is divided into clear stages so you always know what is happening and what comes next.
Yes.
Although this page is specifically aimed at businesses in George and the Garden Route, I work with clients throughout South Africa, the UK, Europe and internationally.
The design and development process is fully remote-friendly, so you don’t need to be based in George to work with me.
Custom website design means the website is created around your business rather than adapted from a template.
Your content, brand, customers and conversion goals determine the structure and interface.
The result is a more distinctive website with greater control over the user experience, performance and future website development.
Case studies
UX, Strategy &
Scalable Builds
Solarain – Energy and Water Independence
Custom Website Design and Development for Solarain From brand-led positioning to a fully custom-coded WordPress build, I gave Solarain a…
MyAfrica Safari Tours & Adventures
Custom Website Redesign for MyAfrica From brand-led design to a fully custom-coded WordPress theme, I built My Africa a digital…
Sound Money Solutions
Custom website build for Sound Money Solutions featuring a pixel-perfect design, improved performance, and scalable content management system.
Momenta Finance
Full website rebuild for Momenta Finance featuring custom functionality, API integrations, and a dynamic financial calculator for SMEs.
BLOG
Insights & Thinking
about Website Redesign
What Should You Look for When Choosing Website Redesign Services in South Africa?
Your website is often the first interaction a potential customer has with your brand — and if it looks dated, loads slowly, or is hard…
How Slow Websites Affect SEO and Sales
A slow website doesn’t just feel frustrating to use — it’s quietly costing you rankings and revenue every single day. If your site takes more…
The Ultimate Guide to Website Rebuilds (2026 Edition)
Is Your Website Holding Your Business Back? Your website should be your hardest-working salesperson. It should attract visitors, answer their questions, build trust and convert…
Is Your Website Costing You Business?
An outdated website can quietly lose enquiries every day.
If your website looks dated, is difficult to use or no longer reflects the quality of your business, find out what could be improved with a website redesign audit from an experienced website design company serving George and the Garden Route.









