Plan Smarter. Perform Better. Convert More.
Unlock your website’s full potential with data-driven strategy, expert discovery, and performance-first insights that turn visitors into customers.
OPTIMISE YOUR WEBSITE WITH A SMART STRATEGY
Why Website Strategy Matters
A great website without a clear strategy can’t deliver maximum results. My website strategy process identifies opportunities, improves user experience, and ensures your website performs at its best.
Align business goals with website goals
Your website should be more than a digital presence—it should actively support your business objectives. I ensure every page, feature, and call-to-action is designed to meet your goals, whether that’s increasing leads, boosting conversions, or improving engagement.
Identify opportunities for growth
Through a comprehensive analysis of your current website, I uncover gaps, bottlenecks, and untapped potential. From performance improvements to content and UX enhancements, I map out opportunities that drive measurable results.
Enhance user experience
Visitors stay when your website is easy to navigate, intuitive, and visually engaging. My user experience optimisation strategies improve navigation, content flow, and functionality, helping users find what they need faster and engage more deeply.
Boost performance & conversions
Website speed, responsiveness, and clear calls-to-action are essential for turning visitors into customers. My strategy focuses on performance-first optimisation to increase conversions, reduce bounce rates, and deliver measurable business growth.
DISCOVER OPPORTUNITIES TO IMPROVE PERFORMANCE
The discovery process
I dive deep into your website and business to uncover actionable insights. My structured discovery process ensures every optimisation is informed and purposeful.
01
Discovery & goal setting
I start by understanding your business objectives, target audience, and market landscape. By identifying key growth opportunities and defining clear, measurable goals, I create a strategic roadmap that aligns your website with your business ambitions—ensuring every optimisation supports real results.
02
UX design strategy
I design user flows and experiences that guide visitors toward meaningful actions, such as signing up, contacting you, or making a purchase. Wireframes, prototypes, and UX recommendations are all created to improve clarity, engagement, and conversion rates, while ensuring your website is intuitive and user-friendly.
03
Technical & performance audit
I audit your website for performance bottlenecks, slow-loading pages, and technical inefficiencies. I then apply performance optimisation best practices—improving speed, reliability, and overall site functionality—so your website runs smoothly and keeps visitors engaged.
04
SEO strategy & implementation
I conduct industry-focused keyword research and optimise your website’s content structure, metadata, and internal linking. By ensuring your technical SEO foundations are solid, I help search engines understand and rank your content—driving qualified traffic, visibility, and long-term growth.
05
Launch & growth support
After implementing your strategy, I track key performance metrics, refine my recommendations, and support ongoing improvements. This ensures your website continues to grow sustainably, with enhanced user experience, improved performance, and higher conversions over time.
WHY CHOOSE VIEWPORT
Expert strategy and optimisation
that drives results
I combine experience, data, and creativity to help businesses achieve websites that perform. My strategy and discovery services set the foundation for measurable growth, uncovering opportunities to improve user experience, boost performance, and increase conversions.
Performance-first approach
Every recommendation I make is designed to maximise your website’s performance. From speed and responsiveness to technical optimisation and streamlined navigation, I ensure your site operates efficiently and delivers an exceptional experience that keeps visitors engaged.
Data-driven insights
My strategies are rooted in analytics and research, not guesswork. I analyse user behaviour, traffic patterns, and competitor activity to provide actionable insights that improve conversions, engagement, and overall website effectiveness.
Tailored strategies
No two businesses are the same. I create tailored website strategies that align with your goals, target audience, and market environment. Every optimisation and recommendation is specific to your needs, ensuring measurable results.
FAQs
Strategy and discovery
Website strategy is a plan that aligns your site with business goals, audience needs, and market opportunities. A clear strategy ensures your website drives measurable results, improves user experience, and maximises conversions.
My discovery process dives deep into your business, audience, and website. I identify opportunities for optimisation, analyse competitors, assess UX, performance, and SEO, and create a roadmap to improve results and conversions.
By refining navigation, content flow, and design, user experience optimisation helps visitors find what they need faster and engage more deeply. This not only boosts satisfaction but also increases conversions and overall website performance.
Yes. My process identifies technical bottlenecks, slow-loading pages, and other performance issues. By applying optimisation best practices, I ensure your website loads quickly, functions smoothly, and keeps visitors engaged.
These improvements often create a strong foundation for better search engine performance. A well-optimised, fast, and user-friendly website signals quality to Google, making it easier to improve rankings—especially when paired with ongoing SEO efforts.
Case studies
UX, Strategy &
Scalable Builds
Solarain – Energy and Water Independence
Custom Website Design and Development for Solarain From brand-led positioning to a fully custom-coded WordPress build, I gave Solarain a…
MyAfrica Safari Tours & Adventures
Custom Website Redesign for MyAfrica From brand-led design to a fully custom-coded WordPress theme, I built My Africa a digital…
Sound Money Solutions
Custom website build for Sound Money Solutions featuring a pixel-perfect design, improved performance, and scalable content management system.
“Brendan has been working with me for over 15 years – at this point if there’s anything to do with websites that he does not know about, it’s probably not worth knowing!”
Simon Pither
No Problem IT, London, UK
“We worked with Viewport on the development for Asilia Africa, and it was a solid collaboration from start to finish. They were reliable, technically strong, and easy to work with, exactly what you’d want in a dev partner. “
Sampi Kamffer – Creative Director
one2love.agency
“I also wanted to say thank you from my side for an awesome first experience creating a custom website. 😊 I’m so glad Bianca recommended you.”
Marina Geldenhuys
uct.ac.za
“Brendan has worked with us on numerous projects and we have been very impressed with their professionalism and quality of work. We have white-labled development to Viewport for different custom projects and have been very happy with all.”
Robbie Roche
noiseagency.ie
Take Control of Your Website’s Visibility Today
Stop waiting for the right audience to find you. With my organic SEO strategies, your website can rank higher, attract qualified traffic, and convert visitors into loyal customers. Let’s create a customised plan to grow your online presence and deliver measurable results.