Custom Website Redesign & Multilingual Development for Safarifrank
Custom website redesign and development for Safarifrank, creating a scalable multilingual digital platform supporting audiences across the UK and German-speaking regions. The project focused on delivering a consistent, high-performance user experience across multiple languages and markets.
Client
Skill-set utilised
- UI / UX-focused custom website design and development
- Responsive website development across desktop, tablet, and mobile
- Multilingual and multi-region content architecture design
- Performance optimisation with a focus on speed, SEO, and Core Web Vitals
- UX optimisation focused on engagement and conversion improvement
Website URL
Project brief
Redefining the Safari Frank
Online Experience
Safari Frank is a luxury safari outfitter renowned for immersive wildlife experiences across Southern Africa. As their global audience grew, their existing website struggled to reflect their brand narrative and support conversion goals. They required a full website redesign service and multilingual rebuild to elevate the digital experience while supporting audiences across the UK and Germany.
That’s where we came in — delivering a custom-designed, high-performance custom website design solution with a strong focus on UX, storytelling, and scalable multilingual content structure.
The Challenge
Safari Frank’s legacy website was outdated and lacked the flexibility required for a professional website redesign across multiple markets.
- Inconsistent design across pages
- No structured multilingual support for UK and German audiences
- Limited flexibility for marketing and content updates
- Poor mobile performance
- Lack of scalable templates for dynamic content
The team needed a solution that would:
- Redesign the website with a modern, premium visual identity
- Improve content management and publishing workflows
- Support English and German audiences seamlessly
- Improve SEO performance, usability, and conversion rates
Our solution
01
Strategy & UX Design
We conducted brand workshops and user journey mapping to inform the digital direction. UI improvements were made to strengthen storytelling and enhance conversion-focused experiences, supported by a visual direction aligned with luxury safari and premium travel experiences.
02
Design to Custom Website Build
We transformed Safari Frank’s Figma designs into a fully custom website build with pixel-perfect accuracy, creating seamless desktop and mobile layouts, reusable modular components, and structured content templates for tours, blogs, testimonials, and galleries — delivering a fast, high-performance, visually polished digital experience.
03
Custom Website Development
Our team implemented a scalable, high-performance build focused on flexibility and ease of management. This included a structured content system to enable efficient updates and organisation, modular components supporting reusable layouts and consistent design, dynamic content templates for tours, blogs, testimonials, and galleries, fast-loading SEO-ready implementation with performance optimisation, and multilingual and multi-region infrastructure supporting English and German audiences.
Key Deliverables
Premium Custom Website Design & Development:
Safari Frank now has a premium, fully custom website with elegant, conversion-focused layouts, a design system tailored to their luxury safari offering, and responsive design that works seamlessly across all devices.
Enhanced Website Performance:
The redesign improved page load speed, streamlined content management workflows, and strengthened SEO visibility across multiple regions, supporting better discoverability and user engagement.
Multilingual & Multi-Region Experience:
We implemented a robust multilingual structure supporting English and German audiences, enabling Safari Frank to communicate effectively with their European and UK markets.
Scalable Content Management & Future Growth:
Editors now benefit from flexible layouts, modular content components, and simplified content structuring, making it easy to scale and manage the website confidently as the business grows.
Why Safari Frank’s Project Succeeded
This project blended thoughtful UI/UX design with custom website development to deliver a high-impact digital presence:
A professional custom website design that reflects the brand’s luxury positioning
Fully tailored development aligned with Safari Frank’s goals and user experience requirements
A scalable and easy-to-manage content system designed for long-term growth
SEO and performance improvements supporting stronger visibility across multiple regions
Multilingual support enabling seamless experiences for UK and German-speaking audiences