Shopify Store Redesign & Rebuild Services
We redesign and rebuild Shopify stores for ecommerce brands that feel their current website is no longer performing. Whether your store looks outdated, isn’t converting, or no longer reflects your brand, we transform it into a modern, high-performing ecommerce experience built to drive sales.
Shopify website design
Shopify websites built for performance and growth
We design and rebuild Shopify stores for ecommerce brands that need a more effective online presence. Whether your current store feels outdated, difficult to manage, or underperforming, we transform it into a modern, conversion-focused Shopify experience built for growth.
Store structure & optimisation
We improve your Shopify store structure — including product organisation, navigation, collections, and user flow — to create a clearer, more intuitive shopping experience that drives conversions.
Theme setup & customisation
We work with proven Shopify themes, tailoring layouts, styling, and sections to match your brand and improve usability. The focus is on creating a clean, professional storefront without unnecessary complexity.
Mobile-first ecommerce experience
Every Shopify store is fully optimised for mobile, ensuring fast load times, smooth navigation, and a seamless checkout experience across all devices.
Conversion-focused build & launch
We implement best-practice ecommerce foundations to ensure your store is fast, reliable, and structured to convert traffic into sales from day one.
Our process
A simple, structured way to launch your Shopify store
We follow a clear step-by-step process to redesign and improve Shopify stores so they become faster, more effective, and easier to manage. Every stage is focused on turning an underperforming ecommerce site into a high-converting shopping experience.
01
Discovery & store audit
We review your current Shopify store (or business setup if starting fresh) to understand your products, audience, and performance gaps. This allows us to define a clear direction for improving structure, usability, and conversions.
02
UX direction & theme strategy
We define the layout, user experience, and visual direction for your store using a proven Shopify theme as the foundation. This ensures a clean, consistent structure that supports both usability and sales.
03
Store redesign & build
We customise your Shopify store using the selected theme, improving layout, branding, product presentation, and key conversion pages. We also set up essential ecommerce functionality to ensure everything works seamlessly.
04
Testing & optimisation
We test your store across devices and browsers, checking performance, mobile experience, and checkout flow. Any issues are resolved before launch to ensure a smooth customer experience.
05
Launch & handover
Your redesigned Shopify store goes live. We guide you through managing products, collections, orders, and basic updates so you can confidently run your store day to day.
WHY CHOOSE VIEWPORT
Built for performance, not just appearance
We don’t just create Shopify stores that look good — we redesign and rebuild ecommerce experiences that are structured to sell. Our focus is on improving usability, clarity, and conversion performance so your store becomes a stronger revenue channel.
Conversion-focused ecommerce design
Every Shopify store is designed with conversion in mind — from product presentation and navigation to checkout flow. We focus on removing friction and guiding customers smoothly toward purchase decisions.
Efficient redesign & rebuild process
Using proven Shopify themes and streamlined workflows, we efficiently redesign and rebuild stores without unnecessary complexity — delivering faster results while maintaining quality, structure, and attention to detail.
Easy to manage and built to scale
Your Shopify store is structured for simplicity, allowing you to manage products, orders, and updates easily. Everything is built with long-term growth in mind so your store can scale as your business expands.
FAQs
Everything you need to know before getting started
We specialise in both Shopify store redesigns and full rebuilds. Most of our work involves improving existing or underperforming stores by redesigning the structure, user experience, and conversion flow to create a more effective ecommerce website.
A redesign focuses on improving the look, structure, and usability of your existing Shopify store. A rebuild goes further by restructuring the store using a new theme setup and improved layout system to enhance performance, scalability, and conversions.
No — we do not develop custom Shopify themes. Instead, we work with proven, high-quality Shopify themes and customise them to match your brand and business goals while ensuring performance and usability are prioritised.
Yes. A large part of our work involves improving existing Shopify stores that are not performing well. We focus on enhancing design, user experience, product presentation, and conversion flow to help increase sales.
Most Shopify redesign and rebuild projects take between 1–4 weeks depending on the size of the store, product range, and complexity of the improvements required.
Yes. Our Shopify redesign approach is focused on conversion optimisation. We improve structure, product presentation, and user experience to help turn more visitors into paying customers.
“Brendan has been working with me for over 15 years – at this point if there’s anything to do with websites that he does not know about, it’s probably not worth knowing!”
Simon Pither
No Problem IT, London, UK
“We worked with Viewport on the development for Asilia Africa, and it was a solid collaboration from start to finish. They were reliable, technically strong, and easy to work with, exactly what you’d want in a dev partner. “
Sampi Kamffer – Creative Director
one2love.agency
“I also wanted to say thank you from my side for an awesome first experience creating a custom website. 😊 I’m so glad Bianca recommended you.”
Marina Geldenhuys
uct.ac.za
“Brendan and his team have worked with us on numerous projects and we have been very impressed with their professionalism and quality of work. We have white-labled development to Viewport for different custom projects and have been very happy with all.”
Robbie Roche
noiseagency.ie
Ready to improve your Shopify store?
Let’s redesign and rebuild your Shopify store into a faster, clearer, and higher-converting ecommerce experience.