Freelance WordPress Website Designer & Developer
I am a Freelance WordPress designer and developer in South Africa with 25 years’ experience designing and building custom, high-performance WordPress websites.
Freelance WordPress Designer & Developer
WordPress websites designed
and developed properly
Need a WordPress website that looks great, loads fast and is built to perform? I’m a freelance WordPress designer and developer in South Africa specialising in custom websites, bespoke WordPress development and performance-focused digital experiences.
From UX and interface design through to custom development, responsive front-end code and technical optimisation, I handle the complete website development process without the layers of a traditional agency.
Custom WordPress web design
our website should be designed around your business—not forced into a pre-built template. I create custom WordPress web designs for businesses in South Africa with clear structure, intuitive navigation and responsive interfaces that work beautifully across desktop, tablet and mobile.
Every element is designed with usability, performance and conversion in mind.
Bespoke WordPress development
I provide custom WordPress development for businesses that need more than an off-the-shelf theme or page builder. From custom themes and Gutenberg blocks to advanced functionality and third-party integrations, I build websites around your exact requirements.
The result is a flexible WordPress website that is easier to manage, faster to load and built to evolve with your business.
Performance-first development
A WordPress website shouldn’t be slow simply because it uses WordPress. I focus on clean code, lightweight architecture and efficient front-end development to create fast, reliable websites.
Performance is considered from the beginning of the project rather than added as an afterthought.
WordPress websites built to grow
Whether you’re developing a WordPress site from scratch or replacing an outdated website, I create scalable foundations that allow your website to grow.
New pages, content, functionality, integrations and future improvements can be added without having to rebuild everything again.
FROM DESIGN TO DEVELOPMENT
WordPress development process
I combine website design, UX and technical development to create WordPress websites that are visually strong, easy to manage and engineered for performance.
01
Discovery & planning
I start by understanding your business, audience, objectives and technical requirements. We establish the structure, functionality and priorities for the new website before development begins.
02
UX & WordPress web design
I develop the page structure and user experience before translating it into a responsive interface. The focus is on clear content hierarchy, intuitive navigation and a consistent visual system.
03
Custom WordPress development
I turn the approved designs into a custom WordPress website using clean, modern development practices. Where appropriate, I use Gutenberg, Full Site Editing and custom blocks rather than relying on bloated page builders.
04
Responsive & performance optimisation
The website is tested across screen sizes and optimised for speed, accessibility and technical SEO. The aim is a website that feels fast and works properly wherever it is viewed.
05
Launch & ongoing development
Once everything has been tested, your website is launched. I can also provide ongoing development, maintenance and improvements as your business and website evolve.
WHY WORK WITH A FREELANCE WORDPRESS DEVELOPER?
One experienced developer.
From design to code.
Working directly with a freelance WordPress developer means you don’t have to move between designers, project managers and developers. I handle the process directly, from the initial design and technical planning through to development and launch.
Design and development together
I understand both sides of the website. This means designs are created with real-world development, responsiveness and performance in mind from the start.
Custom rather than cookie-cutter
I don’t rely on generic WordPress themes to define how your website looks or works. Each website is developed around your content, brand, functionality and objectives.
Clean, lightweight development
I avoid unnecessary complexity wherever possible. Custom code, carefully selected functionality and a lean WordPress setup help create websites that are easier to maintain and faster for users.
Experienced WordPress specialist
I’ve been designing and developing websites since 2004, working across custom WordPress websites, responsive front-end development, integrations, performance optimisation and complex content requirements.
WORDPRESS DEVELOPMENT SERVICES
What I can build with WordPress
Whether you need a simple company website or a more sophisticated digital platform, I can handle the design and development.
Custom WordPress websites
WordPress website design
Custom WordPress themes
Gutenberg and Full Site Editing websites
Custom Gutenberg blocks
Responsive front-end development
WordPress site development
WooCommerce websites
Custom WordPress functionality
API and third-party integrations
Gravity Forms integrations
Salesforce integrations
Multilingual WordPress websites
Website performance optimisation
Technical SEO
Website redesigns and rebuilds
Ongoing WordPress development
WORDPRESS DEVELOPMENT FAQS
Freelance WordPress Designer & Developer FAQs
A freelance WordPress developer designs, builds and maintains websites using WordPress. Depending on the project, this can include website design, custom theme development, Gutenberg blocks, responsive front-end development, integrations, functionality and performance optimisation.
Yes. I work across both WordPress web design and development. This means the visual design, user experience and underlying development can be considered together rather than being handled by separate teams.
Yes. I specialise in custom WordPress development rather than simply installing a pre-built theme. Websites can be built around your brand, content structure, functionality and specific business requirements.
I generally prefer a leaner approach using WordPress’s native block editor, Gutenberg, Full Site Editing and custom development where appropriate. This avoids unnecessary page-builder overhead and gives greater control over the final website.
Yes. I can work with an existing WordPress installation to improve its design, functionality, performance or structure. Depending on the condition of the existing site, this may involve development within the current theme or a more comprehensive rebuild.
The timeline depends on the size and complexity of the website. A smaller business website may take several weeks, while larger websites with custom functionality, integrations or extensive content can take considerably longer.
Yes. WordPress provides a flexible content management system that can support everything from straightforward business websites to complex content-driven platforms. The quality of the final website depends heavily on how it is designed, developed and maintained.
Yes. I can analyse the existing website and identify issues affecting loading speed, Core Web Vitals, front-end performance, code efficiency and technical configuration, then implement improvements where appropriate.
Yes. I can take an existing Figma, Adobe XD or other interface design and translate it into a responsive, custom WordPress website while ensuring the implementation remains practical, accessible and performant.
Case studies
WordPress Designed
& Developed Builds
Momenta Finance
Full website rebuild for Momenta Finance featuring custom functionality, API integrations, and a dynamic financial calculator for SMEs.
The Falkland Islands Government
Multisite website rebuild for the Falkland Islands Government featuring centralised management, improved accessibility, and a scalable government platform for multiple…
PTS Consulting Group
Custom website rebuild for PTS Global featuring pixel-perfect UI implementation, modular content management, and a scalable, performance-optimised architecture.
SoftCo
Custom website build for SoftCo featuring pixel-perfect design implementation, improved performance, and a scalable, maintainable content system.
“Brendan has been working with me for over 15 years – at this point if there’s anything to do with websites that he does not know about, it’s probably not worth knowing!”
Simon Pither
No Problem IT, London, UK
“We worked with Viewport on the development for Asilia Africa, and it was a solid collaboration from start to finish. They were reliable, technically strong, and easy to work with, exactly what you’d want in a dev partner. “
Sampi Kamffer – Creative Director
one2love.agency
“I also wanted to say thank you from my side for an awesome first experience creating a custom website. 😊 I’m so glad Bianca recommended you.”
Marina Geldenhuys
uct.ac.za
“Brendan has worked with us on numerous projects and we have been very impressed with their professionalism and quality of work. We have white-labled development to Viewport for different custom projects and have been very happy with all.”
Robbie Roche
noiseagency.ie
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Let’s build your WordPress website
Start a conversation about your project and let’s create a WordPress website designed around your business—not a template.