Custom Learning & Ecommerce Platform for GroupX Training
We built a custom digital platform for Group X Training (GXT), combining an online store for courses and apparel with an integrated learning management system. Founded by ex-Nike athlete Jayne Nicholls, GXT delivers accredited online yoga and fitness courses and certifications to learners worldwide, including in the UK.
Client
Skill-set utilised
- UX & UI design for eCommerce and digital learning platforms
- Custom eCommerce and website development
- Modular content system development using custom blocks
- Design-to-code implementation from Figma for pixel-perfect UI delivery
- Responsive, performance-focused front-end development
- Scalable architecture tailored to business and product requirements
Website URL
Industry
Health & Fitness
For agency
White Label Project for NPIT in London, UK
Project brief
A High-Performance Fitness eCommerce Experience
Group X Training is an established fitness brand that required a full website redesign and rebuild to support their growing global audience, including learners in the UK. The goal was to create a modern, high-performance eCommerce and learning platform for online training programmes and memberships, while improving usability, speed, and conversion performance.
We delivered full UX/UI design and custom website development, rebuilding the platform into a responsive and scalable eCommerce system that seamlessly supports both customers and administrators. The new experience aligns with the brand’s identity while enabling smoother navigation, improved performance, and a more effective learning and purchasing journey.
Challenges & Objectives
Group X Training required a full website redesign and rebuild to support digital products, memberships, and a high volume of global traffic while maintaining fast load times and strong mobile performance. The challenge was to create a scalable, maintainable eCommerce and learning system that aligned with the brand’s visual identity and provided flexible content management.
The objective was to deliver a custom website rebuild with a custom eCommerce and learning platform, incorporating structured content components, responsive UI implementation from design files, and a user-friendly purchasing and learning experience optimised for conversion.
The final solution needed to be easy to manage, fast to navigate, and consistent with the established fitness brand, while delivering a seamless experience for both UK learners and international customers.
Our approach
01
Discovery & Requirements
We began by understanding Group X Training’s brand identity, product offering, and user needs. This phase focused on defining core objectives around performance, usability, and delivering a premium digital fitness experience, while aligning the eCommerce and learning functionality with the client’s business goals.
02
UX & UI Design
Based on these insights, we designed a clean and modern user experience optimised for conversion and ease of use. The interface was crafted to reflect the brand’s energy and professionalism, with a structured layout that makes courses, programmes, and memberships easy to discover and purchase.
03
Custom eCommerce & Learning Platform Development
We developed a fully custom website rebuild tailored to the needs of a combined learning and eCommerce system. The platform was engineered for speed, stability, and scalability, with purpose-built structures for selling digital products, memberships, and training programmes.
04
Flexible Content & Responsive Implementation
To support ongoing content management, we implemented a modular content system that allows the client to update pages without compromising design consistency. The platform was fully optimised for responsive performance, ensuring a seamless experience across mobile, tablet, and desktop devices.
Key Deliverables
- Full UX/UI design for the new eCommerce and learning experience
- Custom website rebuild tailored to the GroupX Training brand
- Custom eCommerce and membership system for digital products and courses
- Modular content system with flexible page-building capabilities
- Responsive implementation based on Figma designs
- Performance-optimised front-end and scalable site architecture
- Future-ready platform designed for ongoing updates and growth
The Results
The final custom eCommerce and learning platform delivered a modern, high-performance digital experience for GroupX Training, combining usability, scalability, and strong conversion focus.
Delivered a fully custom-built eCommerce and learning platform aligned with the GroupX Training brand
Improved user experience through a modern, conversion-focused purchasing and learning journey
Enabled easy content management through a modular, flexible content system
Provided a scalable, maintainable platform designed for long-term growth and updates