Custom CRM-Integrated Website Rebuild for Asilia Africa
We delivered a custom website rebuild for Asilia Africa with a custom HubSpot CRM integration via API, designed for a global travel and hospitality audience.
Client
Skill-set utilised
- Custom website development and scalable front-end architecture
- CRM integration via HubSpot API
- Performance optimisation and technical tuning
- SEO-focused website architecture
- Design-to-code implementation from Figma
- Content modelling and scalable CMS architecture
- Responsive, mobile-first UI implementation
Website URL
Industry
Luxury Wildlife Experiences / Safari Operator
For Agency
White Label Project for one2love Agency
Project brief
Luxury Website Rebuild with CRM Integration for Asilia Africa
Asilia Africa required a visually immersive, high-performance website rebuild to showcase its luxury safari camps and destinations. The objective was to create a custom digital platform capable of supporting rich editorial storytelling, large-format photography, and a seamless user experience.
A key requirement was the integration of HubSpot CRM via a custom-built solution, enabling efficient management of leads and enquiries while supporting the brand’s global sales and marketing operations.
The final platform needed to balance luxury visual presentation with performance, scalability, and ease of content management.
Challenges & Objectives
The primary challenge was to balance a visually immersive digital experience with high performance, accessibility, and usability. The platform needed to reflect Asilia Africa’s luxury positioning and conservation values while clearly presenting multiple safari camps and destinations.
A key objective was to create a scalable and easy-to-manage content system that allowed internal teams to update editorial content without complexity. In addition, integrating HubSpot CRM via a custom-built solution was essential to streamline lead capture and ensure seamless data flow across marketing and sales systems.
Our approach
01
Discovery & UX Planning
We worked closely with Asilia Africa to understand their brand, audience, and content priorities. Detailed user journeys were mapped to guide visitors from inspiration through to enquiry, while maintaining a sense of exploration and discovery. This phase defined the structure of the custom digital platform and ensured all content types, imagery, and functionality aligned with Asilia’s goals.
02
Custom Website Development
A fully custom website rebuild was designed and developed to showcase Asilia Africa’s safari camps, destinations, and conservation storytelling. A modular content system was implemented to enable the internal team to manage content intuitively while maintaining consistency across the platform.
03
HubSpot Integration
To streamline lead capture and CRM workflows, a custom integration was developed to connect the platform with HubSpot via API. This ensured enquiries and user interactions flow seamlessly into their CRM, improving operational efficiency and enabling more effective marketing automation.
04
Performance, SEO & Responsive Design
The platform was optimised for performance and search visibility, delivering a fast and responsive experience for global users. Image-heavy pages were carefully optimised, and SEO best practices were applied throughout to support organic discoverability.
05
Training & Handover
Comprehensive content management training was provided to the Asilia Africa team, enabling them to confidently manage and update the platform while fully leveraging the CRM integration as part of their ongoing digital operations.
Key Deliverables
- Fully custom website build tailored to Asilia Africa’s brand and visual identity
- Custom HubSpot API integration for lead capture and CRM workflow management
- Flexible content system enabling structured and scalable page creation
- Mobile-first, responsive design optimised for global audiences
- Performance-optimised website architecture for speed and scalability
- Training and handover for ongoing content management and site updates
The Results
Fully custom website design and build aligned with Asilia Africa’s luxury brand identity
Seamless HubSpot API integration enabling efficient lead capture and CRM management
Performance-optimised, responsive experience for global audiences
Flexible content management system for easy handling of editorial content and imagery
SEO-ready architecture supporting strong organic visibility and long-term growth