Custom Website Rebuild for Momenta Finance
We transformed London-based Momenta Finance’s digital presence with a full website rebuild, custom functionality, and seamless API integrations to deliver a fast, intuitive, and high-performance user experience.
Client
Skill-set utilised
- Custom website development and PHP-based functionality
- REST API integration (Salesforce, Google Sheets)
- JavaScript for dynamic user interactions
- Automated PDF generation using server-side PHP libraries
- Custom financial calculator development with dynamic output logic
- Performance optimisation and responsive UI implementation
Website URL
Industry
Financial Services in London, UK
Project brief
Rebuilding a High-Performance Platform for Momenta Finance
Momenta Finance is a London-based provider of flexible funding solutions for SMEs. They engaged us to rebuild their website with a modern, high-performance platform that better reflects their brand, improves the customer experience, and supports internal processes for online applications.
The project involved a full website rebuild, including custom interface development, custom functionality, and third-party API integrations. The result is a fast, reliable digital platform that supports both user experience and internal operations.
Challenges & Objectives
Momenta Finance needed more than a standard website. The previous platform didn’t fully support their growing SME-focused services, and internal processes for handling applications were time-consuming and error-prone. The project aimed to deliver a fully custom rebuild that aligned with the company’s brand, reflected their service offerings, and improved the overall user experience.
A key objective was to automate application data handling through seamless API integrations with Salesforce and Google Sheets, reducing manual effort and ensuring accurate, real-time data flow. We also developed a custom calculator system that compiles user inputs into automatically generated PDF reports, emailed directly to clients to streamline communications.
Additionally, the platform had to be fast, secure, and easy for the internal team to manage, providing flexible content management while maintaining the performance and reliability necessary for a financial services website.
Our approach
01
Discovery & User Flow Mapping
We began by understanding how Momenta Finance’s customers move through the application process and how internal teams manage and process submissions. This helped define a clear structure for the platform, ensuring both user experience and operational workflows were fully aligned.
02
Custom Website Development
A custom website rebuild was designed and developed with a focus on clarity, performance, and flexibility. The structure was kept clean and intuitive, enabling users to quickly access services while supporting the brand’s financial offering.
03
API & System Integrations
We implemented custom API integrations to streamline internal processes, including connecting application forms directly to Salesforce and logging submissions into Google Sheets for reporting and data visibility. This created a more efficient and reliable data flow across systems.
04
Custom Calculator & Reporting Tool
A tailored financial calculator was developed to capture user inputs, process calculations, and automatically generate branded PDF reports. These reports are then emailed directly to users, improving response time and enhancing the customer experience.
05
Performance & Responsive Implementation
Throughout the build, we focused on clean code, fast load times, and responsive layouts to ensure the platform performs reliably across all devices while maintaining security and scalability.
Key Deliverables
- Fully custom website build tailored to Momenta Finance’s brand and user experience
- Custom functionality for application processing, calculations, and automation
- Salesforce API integration for real-time application data synchronisation
- Google Sheets integration for reporting, tracking, and data redundancy
- Custom financial calculator with automated PDF report generation and email delivery
- Responsive layouts and SEO-optimised templates for performance and visibility
The Results
A reliable, high-performing platform supporting both customers and internal teams
Improved user journeys with faster access to funding information and services
Automated workflows reducing manual handling and improving operational efficiency
Enhanced data accuracy through integrated system processes and API-driven automation
Flexible content system enabling the internal team to update and expand the site independently