Website Rebuild for Westbrooke
A custom website rebuild developed from supplied designs by So Interactive, delivering a premium digital platform for Westbrooke Alternative Asset Management aligned with their brand identity and long-term growth strategy.
Client
Skill-set utilised
- Custom Website Development
- Custom Front-End Development
- API Integration & Dynamic Fund Charts
- Scalable Content Architecture
- Responsive Website Development
- Performance & UX Optimisation
- Flexible Content Management Systems
Website URL
For agency
White Label Project for So interactive – Digital Creative and Brand Design Agency in Johannesburg South Africa
Project brief
A Digital Platform for Alternative Asset Management
Westbrooke is a leading alternative asset manager operating across international markets. The project involved a premium website rebuild based on supplied designs by So Interactive, aligned with Westbrooke’s brand positioning and long-term growth strategy.
The result is a high-performance digital platform combining strong UX thinking, scalable content architecture, and a future-ready content management experience designed to support ongoing growth and evolving business requirements.
The Challenge
Westbrooke’s previous website no longer reflected the sophistication of their offering. The project required a complete website rebuild that could support the company’s international positioning while improving performance, usability, and long-term scalability.
Key objectives included:
- Improving website performance, SEO, and scalability across UK and global markets
- Presenting complex financial products and investment offerings in a clear, user-friendly format
- Delivering a premium, trustworthy digital experience aligned with the brand
- Supporting multiple regions and investment categories through scalable content structures
- Enabling efficient internal content management for ongoing updates and growth
Our approach
01
Custom Website Development
We delivered a fully custom website rebuild focused on performance, scalability, and flexible content management. The platform was developed using a custom architecture tailored specifically to Westbrooke’s requirements, avoiding restrictive templates or off-the-shelf solutions.
02
Content & Platform Strategy
The website structure was reworked to improve usability across investment products, navigation systems, insights, and corporate content. The new architecture provides greater clarity for both prospective and existing investors while supporting long-term scalability.
03
Lead Generation Optimisation
Streamlined lead generation forms were implemented throughout the platform, making it easier for users to enquire or request additional information. This supports conversion-focused user journeys across both UK and international audiences while maintaining a seamless browsing experience.
04
API-Driven Performance Graphs
Dynamic API-driven performance graphs were developed to display fund performance data in real time. By integrating trusted external data sources directly into the platform, the interface delivers accurate, up-to-date investment insights through a clean and intuitive user experience, improving transparency and engagement.
Key Deliverables
- Fully custom, responsive user interface
- Custom website development focused on scalability and performance
- Modular content management system for flexible content updates
- Structured investment product and fund templates
- Insights, news, and editorial content functionality
- SEO-focused architecture with fast-loading front-end performance
The Result
The new website rebuild positions Westbrooke as a premium, globally competitive investment firm through a refined, high-performance digital experience.
Clearer communication of complex investment offerings
Improved user engagement through streamlined navigation and UX
Faster website performance and improved Core Web Vitals
Scalable platform architecture designed for long-term growth
Increased flexibility for ongoing content and investment updates