UX / User Experience
What Makes a Website Redesign Truly Professional and Worth the Investment?
Most businesses redesign their website for the same reason: it looks dated, it’s slow, or it simply isn’t converting visitors into customers anymore. But a…
Most Websites Don’t Have a Conversion Problem — They Have a Clarity Problem
Most websites don’t actually have a conversion problem. They have visitors. They have traffic. They often have solid website design services behind them, sometimes even a full professional…
Why Most Websites Feel Hard to Use
Most websites aren’t broken in obvious ways. They don’t crash. They don’t fail to load. They don’t look outdated or unusable. But even when built…
UX / User Experience Design
Great websites are not just about how they look. They need to be easy to understand, simple to navigate and designed around the people using them. Our UX design services focus on improving the user experience of your website, helping visitors find what they need quickly and making it easier for them to take action.
We combine UX strategy, UI design and user experience optimisation to identify the areas of your website that may be confusing, frustrating or preventing visitors from converting. Whether you are planning a new website, improving an existing site or undertaking a complete website redesign, we use user-focused design principles to create clearer and more effective digital experiences.
UX Optimisation
Our UX optimisation process looks at how users move through your website, where they encounter friction and what can be improved. From website navigation and page structure to calls to action, content hierarchy and conversion journeys, we focus on creating a website that feels intuitive and effortless to use.
UI & Web Interface Design
Good UX needs good UI design. We create clean, purposeful web interfaces that combine visual design with usability. Our UI web designers consider layout, typography, interactions, responsive design and visual hierarchy to ensure every element supports the overall user experience.
Website Redesign & UX
A website redesign is an opportunity to do more than update your visual identity. It is a chance to rethink how your website works. We use UX research, analysis and strategic design to improve existing websites, remove unnecessary complexity and create better journeys for your customers.
Whether you need a UX web designer, UI design for websites, UX optimisation or a complete website redesign, Viewport can help you create a website that is clearer, easier to use and more effective at turning visitors into customers.
Is Your Website Costing
You Business?
Most outdated websites lose enquiries every single day — silently, invisibly, consistently. Find out exactly what yours is costing you with a free redesign audit from one of South Africa’s most experienced website design companies.