WordPress Website Redesign Services in South Africa
Transform your outdated WordPress website into a modern, high-performance digital experience. I specialise in strategic WordPress website redesigns that improve design, user experience, performance and search visibility.
Modern design. Better performance. Stronger results.
Custom WordPress Website Redesign
Your website is often the first interaction potential customers have with your business. If it looks outdated, performs poorly or fails to communicate your value, it could be costing you opportunities. I provide professional WordPress website redesign services for businesses looking to improve their online presence without compromising performance, functionality or search visibility.
As an experienced WordPress website designer and developer, I combine strategic thinking, modern UI/UX design and custom WordPress development to transform existing websites into effective digital platforms. Every redesign is tailored to your business, with a focus on clean design, intuitive navigation, fast loading times and a better experience across all devices.
Strategic website redesign
A successful redesign goes beyond changing colours and layouts. I rethink your website’s structure, content hierarchy and user journeys to create a more effective experience that supports your business objectives.
Custom WordPress web design
I design bespoke WordPress websites around your brand and requirements. No generic templates, unnecessary page builders or restrictive design frameworks. Just clean, purpose-built WordPress web design.
Performance and SEO optimisation
A redesign is an opportunity to improve more than appearance. I focus on website speed, technical SEO, structured data and search engine accessibility to establish a stronger foundation for organic visibility.
Responsive design and usability
Your redesigned website will work seamlessly across desktops, tablets and mobile devices, providing a consistent experience for visitors regardless of how they access your website.
My approach
A strategic approach to
WordPress website redesign
Every project begins with understanding your existing website, identifying opportunities for improvement and establishing a clear direction for the redesign.
01
Website audit and discovery
I start by evaluating your existing WordPress website, identifying issues with design, navigation, content structure, performance and SEO.
We also look at your business objectives, target audience and competitors to establish what the redesigned website needs to achieve.
02
Strategy and UX design
I develop a clear design direction focused on improving the overall user experience.
This includes reviewing site architecture, navigation, page layouts, content hierarchy and conversion opportunities to ensure the redesigned website is intuitive and effective.
03
Custom WordPress web design and development
Once the design direction is established, I develop your redesigned website using a bespoke WordPress theme.
I specialise in modern WordPress development using Gutenberg, custom blocks and Full Site Editing (FSE), creating flexible websites without the unnecessary overhead of bloated themes and page builders.
04
Testing, optimisation and launch
Before launch, I thoroughly test the redesigned website across devices and browsers.
I also focus on performance optimisation, technical SEO, redirects and preserving existing search visibility to ensure a smooth transition from your old website to the new one.
WHY CHOOSE VIEWPORT
More than a WordPress designer
Choosing the right WordPress website design company is about more than finding someone who can make your website look better. You need someone who understands the technical foundations behind a successful website, from performance and search engine optimisation to user experience and long-term maintainability.
With over 20 years of experience in web design and development, I combine design, development and technical expertise to deliver websites that look better and work harder for your business.
Direct access to an experienced WordPress specialist
You work directly with me throughout the project. No account managers, unnecessary layers of communication or outsourced development teams.
As an independent freelance WordPress developer, I offer a personal, hands-on approach backed by extensive experience in custom WordPress website design and development.
Bespoke WordPress design and development
Every website is designed and developed around your business requirements.
I build custom WordPress themes and functionality rather than relying on generic templates and bloated page builders. This gives you greater flexibility, better performance and complete control over your website.
Built for performance and search visibility
A website redesign should improve how your website performs, not just how it looks.
I prioritise clean code, fast loading times, technical SEO, structured data and accessibility to help your website perform better in traditional search engines and emerging AI-powered search platforms.
A long-term approach to your website
Your website should evolve alongside your business. I build flexible WordPress websites that are easy to manage, maintain and develop as your requirements change.
FAQs
WordPress Website Redesign FAQs
Based in South Africa, I work with businesses across the country to design and develop custom WordPress websites. Whether you’re in Cape Town, Johannesburg, Pretoria, Durban, Gqeberha, George or elsewhere in South Africa, projects can be managed remotely from initial strategy and design through to development and launch.
An outdated website can negatively affect your brand perception, user experience, search visibility and conversions. A professional WordPress website redesign gives you the opportunity to modernise your online presence, improve usability, optimise performance and better communicate your services.
Yes. My focus is on redesigning existing WordPress websites for businesses that want a more modern, effective and high-performing online presence. I assess your existing website and identify opportunities to improve its design, structure, functionality and performance.
A properly managed website redesign should aim to preserve and improve existing search visibility. I consider URL structures, page content, metadata, internal links and 301 redirects throughout the process to minimise the risk of losing valuable organic rankings.
No. I specialise in custom WordPress web design and development, creating bespoke themes and functionality tailored to your requirements. I avoid bloated themes and unnecessary page builders in favour of clean, efficient development.
No. I specialise in custom WordPress web design and development, creating bespoke themes and functionality tailored to your requirements. I avoid bloated themes and unnecessary page builders in favour of clean, efficient development.
Yes. I can redesign websites originally built using Elementor, Divi and other WordPress page builders. Where appropriate, I replace bloated page-builder implementations with a cleaner, custom WordPress theme and modern Gutenberg editing experience.
The timeline depends on the size and complexity of your existing website, the number of pages, design requirements and content. Most small to medium-sized projects take approximately 6–10 weeks, assuming content and feedback are provided on schedule.
Absolutely. I build websites using WordPress and Gutenberg, making it straightforward to update pages, publish articles, manage images and maintain your content without needing a developer for everyday changes.
Yes. Viewport is an independent web design and development consultancy. You work directly with an experienced freelance WordPress developer and designer throughout your project, ensuring clear communication and direct access to the person responsible for your website.
Yes. I offer ongoing website maintenance and support, including WordPress updates, plugin updates, security monitoring and backups to help keep your redesigned website secure and running smoothly.
Case studies
WordPress Website
Redesigns
Sound Money Solutions
Custom website build for Sound Money Solutions featuring a pixel-perfect design, improved performance, and scalable content management system.
Momenta Finance
Full website rebuild for Momenta Finance featuring custom functionality, API integrations, and a dynamic financial calculator for SMEs.
The Falkland Islands Government
Multisite website rebuild for the Falkland Islands Government featuring centralised management, improved accessibility, and a scalable government platform for multiple…
Kruger Shalati
Luxury website design and UI/UX development for Kruger Shalati, a premium South African hospitality brand. The project focuses on creating…
“Brendan has been working with me for over 15 years – at this point if there’s anything to do with websites that he does not know about, it’s probably not worth knowing!”
Simon Pither
No Problem IT, London, UK
“We worked with Viewport on the development for Asilia Africa, and it was a solid collaboration from start to finish. They were reliable, technically strong, and easy to work with, exactly what you’d want in a dev partner. “
Sampi Kamffer – Creative Director
one2love.agency
“I also wanted to say thank you from my side for an awesome first experience creating a custom website. 😊 I’m so glad Bianca recommended you.”
Marina Geldenhuys
uct.ac.za
“Brendan has worked with us on numerous projects and we have been very impressed with their professionalism and quality of work. We have white-labled development to Viewport for different custom projects and have been very happy with all.”
Robbie Roche
noiseagency.ie
BLOG
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Give your WordPress website a fresh start.
Let’s turn your outdated website into a modern, high-performance digital experience designed around your business goals.
Whether you need a complete visual refresh, improved user experience or a technically optimised website, I can help you get more from WordPress.