Professional Website
Redesign Services
Is your website costing you customers? We’re here to help – specialist web UX UI design agency with 25 years of experience — delivering custom web design, user experience optimisation, and custom website redesign built around real business results.
WEBSITE REDESIGN & UI DESIGN SERVICES
Everything your redesign needs,
handled end-to-end
From outdated layouts to poor UX, Viewport’s professional website redesign and UI design service covers every element that affects how users experience — and convert on — your site. As a dedicated UX UI web designer, every decision is grounded in user behaviour and business strategy.
Custom web design
No templates, no shortcuts. Every layout is built from scratch as custom web design around your brand, audience, and goals — making your site genuinely distinctive in the South African market.
UX optimisation & user experience design
As an experienced UX web designer, Viewport improves user experience at every touchpoint — restructuring flows, reducing friction, and guiding visitors toward action through strategic UI design for websites.
UI design for websites
Polished, accessible web interface design that looks credible and works intuitively — clean visual hierarchy, purposeful typography, and a UI your users will immediately understand.
SEO-ready website redesign
Technical SEO baked in from day one — fast load times, clean code, proper structure — so Google notices your redesigned site immediately and your organic rankings improve over time.
Custom website design & scalable website builds
Custom website design and scalable website builds tailored to your preferred platform or CMS, giving your team the flexibility to manage and grow content with ease.
Mobile-first responsive design
Over 70% of South African web traffic is mobile. Your redesigned site will perform beautifully — and convert — on every screen size and connection speed.
TOOLS & PROCESS
Figma web design & a proven design process
Viewport uses industry-standard tools — including Figma web design workflows — to prototype, validate, and refine your site before a single line of code is written. You see exactly what you’re getting before build begins.
01
Discovery & UX audit
We begin with in-depth UX research & audits to assess your current website’s user experience, identify UX friction points, review conversion rate analysis data, and define exactly what the redesign needs to achieve.
02
Strategy & structure
Using user journey mapping and wireframing, we create the sitemap, user flows, and content hierarchy — building the UX blueprint before any visual design work begins.
03
Figma design & UI prototype
High-fidelity Figma prototyping and custom UI design mockups are created and presented for feedback, allowing you to approve the full user experience before development starts.
04
Build & UX optimisation
Your website is developed using responsive front-end technologies and a flexible content management system, with a strong focus on UX optimisation, Core Web Vitals, SEO performance, website speed, accessibility, and conversion-focused functionality across all devices and browsers.
05
Launch, Training & Ongoing Support
We manage launch, testing, training, and post-launch support to ensure your team can confidently manage website content while maintaining performance, usability, and long-term scalability.
WHY CHOOSE VIEWPORT
A freelance web designer who understands what makes South African businesses grow
Working with a freelance web designer means you get a single, senior point of contact from start to finish — not a rotating team of agency juniors. Viewport brings 25 years of experience in UI design for websites, UX optimisation, and custom website design to every project. As a freelance UX UI web designer, you work directly with Viewport throughout the entire process — from brief to launch — with no account managers, no handoffs, and no surprises.
UX strategy before aesthetics
Every design decision starts with improving user experience — not just making things look good. Form follows function, always.
South African context matters
Local connectivity, payment behaviour, and audience expectations are baked into every web interface design — not an afterthought.
Built to last
Scalable architecture, clean code, and training included — so you’re never dependent on a developer for everyday changes.
FAQs
Website redesign & UX design
A UX web designer — or UX UI web designer — focuses on the entire user experience: how people navigate your site, where they drop off, and how the layout guides them toward a goal. It goes beyond aesthetics to improve user experience in measurable ways. Viewport combines both disciplines: strong UI design for websites and deep UX optimisation expertise.
A freelance web designer offers direct access to senior expertise without agency overheads. You get a custom website designer who is personally accountable for every decision — not a junior designer working from a brief they didn’t write. For most South African SMEs, this means better quality, faster communication, and more competitive pricing.
Yes — Figma web design is central to Viewport’s process. Every project includes high-fidelity Figma prototypes so you can see and approve the design — including all UI design for websites — before development begins. This eliminates costly rework and keeps the project on schedule.
Website redesign services and custom web design are scoped per project. Most small-to-medium business redesigns range from R15,000 to R60,000 depending on scope, functionality, and the level of UX optimisation required. Contact Viewport for a tailored quote after an audit of your current site.
A well-executed professional website redesign should improve your rankings over time. Viewport follows SEO best practices throughout — redirect mapping, structured data, Core Web Vitals — so your new site launches on solid technical ground.
Yes — Viewport works with businesses across South Africa. Most of the redesign process, including Figma design reviews and UX workshops, is handled remotely — making location no obstacle for clients in Johannesburg, Durban, Pretoria, or anywhere nationwide.
“Brendan has been working with me for over 15 years – at this point if there’s anything to do with websites that he does not know about, it’s probably not worth knowing!”
Simon Pither
No Problem IT, London, UK
“We worked with Viewport on the development for Asilia Africa, and it was a solid collaboration from start to finish. They were reliable, technically strong, and easy to work with, exactly what you’d want in a dev partner. “
Sampi Kamffer – Creative Director
one2love.agency
“I also wanted to say thank you from my side for an awesome first experience creating a custom website. 😊 I’m so glad Bianca recommended you.”
Marina Geldenhuys
uct.ac.za
“Brendan and his team have worked with us on numerous projects and we have been very impressed with their professionalism and quality of work. We have white-labled development to Viewport for different custom projects and have been very happy with all.”
Robbie Roche
noiseagency.ie
Ready to work with a specialist UX UI web designer?
Start with an audit of your current site. Viewport will identify exactly what’s holding it back — and what custom web design and UX optimisation could achieve.